Ross reveals the impact of his own debut tasting. "The first one I ate was when I went to the beach with a Māori expert who was showing me how to find them. He cracked one open then and there, and we ate it raw. I was a bit nervous but couldn't appear squeamish!" he said. "But it was so delicious. And that was first time I really understood why these were so special and so popular."
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"When wild clashes with confinement,
creating a Brand explosion"
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